Privacy Policy
Effective Date: [July 15, 2026]
Last Updated: [July 15, 2026]
Version: 1.0
Welcome to Yardvora
Thank you for visiting Yardvora («Yardvora», «we», «our», or «us»).
Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Our goal is simple: to provide helpful, trustworthy information about lawn care, grass types, landscaping, outdoor maintenance, lawn tools, and related topics while respecting your privacy and protecting your personal information.
Please read this Privacy Policy carefully. By accessing or using our website, you acknowledge that you have read and understood the practices described in this document.
If you do not agree with this Privacy Policy, please discontinue use of the website.
Who We Are
Yardvora is an independent informational website created to help homeowners and outdoor enthusiasts make informed decisions about lawn care, landscaping, outdoor maintenance, and related services.
Website Owner
Mario Caler Martín
Country of Residence:
Spain
Contact Email:
Website:
Yardvora is operated as an independent publishing platform and may generate revenue through advertising, affiliate partnerships, and future business collaborations.
Scope of This Privacy Policy
This Privacy Policy applies to:
- Visitors browsing Yardvora.
- Users submitting contact forms.
- Individuals subscribing to receive digital resources.
- Business owners interacting with our directory.
- Companies requesting updates or ownership verification.
- Visitors using our calculators and online tools.
- Users communicating with us by email.
This Privacy Policy does not apply to third-party websites that may be linked from Yardvora.
Those websites have their own privacy policies, and we encourage you to review them before providing any personal information.
Information We Collect
Depending on how you interact with our website, we may collect different categories of information.
Information You Voluntarily Provide
You may voluntarily provide personal information when:
- contacting us through our contact form;
- requesting support;
- subscribing to receive digital resources;
- downloading free lawn planning materials;
- requesting updates to a business listing;
- claiming ownership of a business profile;
- communicating with us by email.
The information collected may include:
- Name (if provided)
- Email address
- Company name (when applicable)
- Business information (when applicable)
- ZIP Code (if voluntarily submitted)
- Information contained within your message
Providing this information is entirely voluntary.
Automatically Collected Information
When you browse Yardvora, certain technical information may automatically be collected, including:
- IP address
- Browser type
- Device type
- Operating system
- Screen resolution
- Language preferences
- Referral source
- Date and time of visit
- Pages visited
- Time spent on pages
- Navigation behavior
- Click interactions
- Approximate geographic location derived from your IP address
Most of this information is collected anonymously through analytics services and is used exclusively to improve our website and user experience.
Cookies and Similar Technologies
Yardvora uses cookies and similar technologies to improve website functionality, understand visitor behavior, remember user preferences, and deliver relevant advertising.
Some cookies are essential for the operation of the website, while others help us analyze website performance or display personalized advertisements.
Additional information about our use of cookies is available in our Cookie Policy.
Information Collected Through Our Tools
Yardvora provides educational tools designed to help visitors better understand and maintain their outdoor spaces.
Depending on the tool, users may voluntarily provide information such as:
- Lawn size
- ZIP Code
- Grass type
- Climate preferences
- Irrigation information
- General maintenance preferences
This information is processed solely to generate personalized recommendations.
Unless specifically stated within the tool, these inputs are not permanently stored or associated with personally identifiable information.
If a visitor requests to receive personalized results by email, only the information necessary to deliver those results will be processed.
Business Directory Information
Yardvora may publish publicly available information about lawn care companies and related businesses.
Business listings may include publicly available information such as:
- Business name
- Address
- Telephone number
- Website
- Services offered
- Business hours
- Public customer ratings
- Geographic location
Business owners may contact us to:
- request corrections;
- claim ownership;
- update information;
- request removal where legally appropriate.
Verification may be required before modifications are made.
Information from Third Parties
We may receive information from trusted third-party providers including:
- Google Analytics
- Google Search Console
- Google AdSense
- WordPress plugins
- Future email marketing providers
- Affiliate platforms
- Publicly available business databases
Any information received from third parties is processed in accordance with this Privacy Policy and applicable laws.
Information We Do Not Intentionally Collect
Yardvora is not intended for children under the age of 13.
We do not knowingly collect personal information from children.
If we become aware that personal information belonging to a child under 13 has been submitted to us without appropriate parental consent, we will promptly delete such information.
Parents or legal guardians who believe that their child has provided personal information may contact us at:
Our Commitment to Transparency
We believe that privacy should be understandable.
Whenever we collect personal information, we aim to clearly explain:
- why we collect it;
- how it will be used;
- how long it may be retained;
- who may have access to it;
- what choices you have regarding your information.
Transparency is one of the core principles of Yardvora.
How We Use Your Information
Yardvora collects and processes personal information only when there is a legitimate reason to do so.
Depending on your interaction with the website, we may use your information to:
- Provide the services or resources you request.
- Respond to inquiries submitted through our contact forms.
- Deliver personalized lawn care resources and planning materials.
- Improve the functionality, usability, and performance of our website.
- Analyze website traffic and visitor behavior.
- Maintain website security.
- Detect fraudulent or malicious activity.
- Improve our educational content.
- Comply with legal obligations.
- Communicate important updates regarding our services.
- Verify ownership of business listings.
- Evaluate requests submitted by business owners.
We do not sell your personal information.
Legal Basis for Processing (GDPR)
If you are located within the European Economic Area (EEA), United Kingdom or another jurisdiction with similar privacy laws, our legal basis for processing personal information may include:
Consent
When you voluntarily:
- subscribe to receive resources,
- contact us,
- request information,
- submit forms,
- claim a business listing.
You may withdraw your consent at any time.
Legitimate Interests
We may process certain information where it is necessary for our legitimate interests, including:
- improving our website,
- understanding visitor behavior,
- maintaining website security,
- preventing abuse,
- improving navigation,
- optimizing website performance.
These interests are balanced against your privacy rights.
Legal Obligations
We may process information where required by applicable law, including:
- responding to lawful governmental requests,
- complying with tax regulations,
- protecting our legal rights.
Website Analytics
Understanding how visitors use Yardvora helps us improve our content and user experience.
We may use analytics services including:
- Google Analytics 4
- Google Search Console
- Google Site Kit
- Future analytics platforms as necessary
These services may collect information such as:
- pages visited;
- session duration;
- approximate geographic location;
- device type;
- browser type;
- traffic source;
- clicks;
- engagement metrics.
This information is generally aggregated and does not directly identify individual visitors.
Google may process certain information according to its own Privacy Policy.
Advertising
Yardvora may display advertisements provided by third-party advertising partners.
Currently or in the future these may include:
- Google AdSense
- other advertising providers
Advertising providers may use cookies or similar technologies to display advertisements based on your interests and browsing activity.
Advertisements may be personalized depending on your consent and applicable laws.
You can learn more about Google’s advertising practices by visiting Google’s official Privacy Policy.
Affiliate Relationships
Some pages on Yardvora may contain affiliate links.
If you purchase products or services through these links, we may receive a small commission.
There is no additional cost to you.
Affiliate commissions help support the continued operation of Yardvora and allow us to keep producing free educational content.
Examples of affiliate programs may include:
- Amazon Associates
- Home Depot Affiliate Program
- Lowe’s Affiliate Program
- Tractor Supply Affiliate Program
- Other reputable affiliate partners
Our editorial opinions remain independent.
Affiliate relationships never influence our recommendations.
Products are selected based on their relevance, usefulness, and overall value to visitors.
Email Communications
If you voluntarily provide your email address, we may use it to:
- deliver requested digital resources;
- send personalized lawn care planning materials;
- respond to inquiries;
- provide important service-related updates;
- communicate information you specifically requested.
We will not send unsolicited marketing emails.
Where marketing communications are offered in the future, you will always have the opportunity to opt in and unsubscribe at any time.
Every marketing email will include an unsubscribe option.
Contact Forms
When you submit information through our contact forms, we may collect:
- your name;
- your email address;
- your message;
- technical information necessary to prevent spam.
This information is used exclusively for responding to your inquiry.
We do not use contact form submissions for unrelated marketing purposes without your explicit consent.
Spam Protection
To protect Yardvora against spam, abuse and automated submissions, we may use security technologies including:
- CAPTCHA services;
- anti-spam plugins;
- server-side protection;
- firewall services.
These services may temporarily process technical information required to distinguish legitimate visitors from automated systems.
Cookies
Cookies are small text files stored on your device.
Yardvora uses cookies for several purposes, including:
Essential Cookies
These cookies are necessary for the website to function correctly.
Examples include:
- security;
- session management;
- website preferences;
- page loading optimization.
Without these cookies, certain parts of the website may not function properly.
Analytics Cookies
Analytics cookies help us understand:
- which pages visitors use most;
- where visitors come from;
- how users navigate the website;
- which content performs best.
This information helps improve Yardvora over time.
Functional Cookies
These cookies remember preferences such as:
- language;
- interface settings;
- previously selected options.
They improve your browsing experience.
Advertising Cookies
Advertising cookies may be used by Google AdSense and future advertising partners to display advertisements that may be more relevant to your interests.
Depending on your location, these cookies will only be used where permitted by applicable law and, where required, after obtaining your consent.
Cookie Consent
Where legally required, Yardvora will request your consent before placing non-essential cookies on your device.
Visitors may:
- accept all cookies;
- reject non-essential cookies;
- customize cookie preferences.
Cookie preferences may be changed at any time through the cookie management interface, where available.
Data Minimization
We believe in collecting the minimum amount of personal information necessary to provide our services.
Whenever possible, we:
- anonymize information;
- aggregate analytical data;
- avoid collecting unnecessary personal information;
- limit data access to authorized individuals only.
Protecting user privacy is one of the fundamental principles behind Yardvora.
Lawn Planner and Digital Resources
Yardvora may offer free educational resources designed to help visitors better understand and manage their lawns and outdoor spaces.
These resources may include, but are not limited to:
- Personalized Lawn Care Plans
- Seasonal Lawn Calendars
- Lawn Maintenance Checklists
- Fertilizer Recommendations
- Watering Schedules
- Lawn Calculators
- Educational Downloads
- Future Interactive Planning Tools
To generate personalized recommendations, visitors may voluntarily provide limited information such as:
- Email address
- ZIP Code
- Lawn size
- Grass type (if known)
- General lawn care preferences
This information is collected solely for the purpose of generating or delivering the requested resource.
We do not collect sensitive personal information through these tools.
Whenever possible, information entered into interactive tools is processed temporarily and is not permanently stored unless necessary to deliver a requested resource.
Business Directory
Yardvora maintains an informational directory of lawn care companies and related outdoor service providers.
Directory listings may contain publicly available business information, including:
- Business name
- Business address
- Telephone number
- Website
- Business description
- Categories
- Geographic location
- Operating hours
- Public reviews where legally permitted
The information published within the directory is obtained from publicly available sources, business submissions, or other lawful sources.
Yardvora does not claim ownership of the businesses listed within the directory.
Business Listing Claims
Business owners may request to:
- Claim ownership of their listing
- Update business information
- Correct inaccurate information
- Request removal where legally appropriate
- Submit additional company information
Before any modification is approved, Yardvora may request reasonable verification of business ownership.
Verification methods may include:
- Email verification
- Website verification
- Business phone verification
- Other reasonable verification procedures
This process helps protect the accuracy and integrity of the directory.
Communications with Business Owners
If you represent a business listed on Yardvora, we may use the contact information you voluntarily provide to:
- Respond to support requests
- Verify ownership
- Confirm listing changes
- Resolve reported inaccuracies
- Communicate directory-related updates
We do not use business verification requests for unrelated marketing purposes without consent.
Third-Party Services
Yardvora relies on carefully selected third-party providers to operate efficiently.
Depending on the services available at any given time, these providers may include:
- Google Analytics
- Google Search Console
- Google Site Kit
- Google AdSense
- WordPress
- LiteSpeed Cache
- Yoast SEO
- Email service providers
- Spam protection services
- Cloud hosting providers
- Affiliate marketing platforms
- Website security providers
These providers may process limited information strictly as necessary to perform their services.
Each provider operates under its own privacy policy.
We encourage users to review those privacy policies where applicable.
International Data Transfers
Yardvora is operated from Spain.
Because our website serves visitors located around the world, including the United States, certain information may be transferred to, stored, or processed in countries other than your own.
Some of our third-party providers may process information on servers located in:
- United States
- European Union
- Other jurisdictions where their infrastructure operates
Whenever international transfers occur, we take reasonable steps to ensure that appropriate safeguards are implemented in accordance with applicable data protection laws.
Data Sharing
Yardvora does not sell personal information.
We may share limited information only when necessary for legitimate business purposes, including:
- Website hosting
- Analytics providers
- Email delivery services
- Spam protection
- Security monitoring
- Legal compliance
- Government requests where legally required
Information is shared only to the extent necessary for those purposes.
Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.
Retention periods vary depending on the type of information.
Examples include:
Contact form submissions
Retained only as long as necessary to respond to your inquiry or comply with legal obligations.
Business verification requests
Retained while necessary to manage directory accuracy.
Analytics information
Retained according to the settings configured within our analytics providers.
Email communications
Retained until you request deletion or until they are no longer required for the purpose for which they were collected.
When information is no longer required, it will be securely deleted or anonymized whenever reasonably possible.
Data Security
Protecting your information is important to us.
Yardvora implements reasonable administrative, technical, and organizational measures designed to protect personal information against:
- Unauthorized access
- Accidental disclosure
- Alteration
- Destruction
- Loss
- Misuse
Examples of security measures may include:
- HTTPS encryption
- Secure hosting infrastructure
- Firewall protection
- Security monitoring
- Limited administrative access
- Strong authentication procedures
- Regular software updates
Although we strive to protect your information using commercially reasonable safeguards, no method of transmission over the Internet or electronic storage is completely secure.
Accordingly, we cannot guarantee absolute security.
Automated Decision-Making
Yardvora does not use automated decision-making or profiling that produces legal or similarly significant effects concerning individuals.
Any personalized recommendations generated by our educational tools are intended solely for informational purposes and should not be interpreted as professional advice.
Artificial Intelligence
Yardvora may use artificial intelligence technologies internally to assist with content creation, editing, organization, and workflow efficiency.
AI technologies are used as editorial support tools.
All published content is reviewed before publication to help ensure accuracy, quality, and relevance.
Visitors are not subject to automated AI decision-making based on personal information.
Your Privacy Rights
Depending on your country, state, or region of residence, you may have certain rights regarding your personal information.
Subject to applicable laws, these rights may include:
- The right to know what personal information we collect.
- The right to request access to your personal information.
- The right to request correction of inaccurate information.
- The right to request deletion of your personal information.
- The right to restrict or object to certain processing activities.
- The right to withdraw your consent where processing is based on consent.
- The right to request a copy of your personal information in a portable format where applicable.
- The right not to be discriminated against for exercising your privacy rights.
To exercise any of these rights, please contact us at:
We will respond within the timeframes required by applicable law.
European Economic Area (GDPR)
If you are located within the European Economic Area (EEA), the United Kingdom, or another jurisdiction with similar data protection laws, you may have additional rights under the General Data Protection Regulation (GDPR).
These rights may include:
- Right of Access
- Right to Rectification
- Right to Erasure («Right to be Forgotten»)
- Right to Restrict Processing
- Right to Data Portability
- Right to Object
- Right to Withdraw Consent
Where required by law, Yardvora will honor these rights without undue delay.
If you believe that your personal information has been processed unlawfully, you also have the right to lodge a complaint with your local data protection authority.
California Privacy Rights (CCPA / CPRA)
If you are a resident of California, you may have rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
Subject to applicable law, California residents may request:
- Information regarding the categories of personal information collected.
- The purposes for which personal information is collected.
- The categories of third parties with whom information may be shared.
- Access to personal information collected.
- Deletion of personal information.
- Correction of inaccurate information.
- Information regarding sensitive personal information, where applicable.
Yardvora does not sell personal information as defined under the CCPA.
If this practice changes in the future, this Privacy Policy will be updated accordingly.
California residents may exercise their rights by contacting:
Other U.S. State Privacy Laws
Residents of certain U.S. states may have additional privacy rights under applicable state laws.
These states may include, but are not limited to:
- Virginia
- Colorado
- Connecticut
- Utah
- Texas
- Oregon
- Montana
- Delaware
- Iowa
- Nebraska
- New Hampshire
- New Jersey
- Tennessee
- Minnesota
- Indiana
- Kentucky
- Rhode Island
- Maryland
Where applicable, Yardvora will comply with relevant state privacy legislation and will honor valid requests submitted by residents of those jurisdictions.
Children’s Privacy (COPPA)
Yardvora is intended for homeowners, property owners, gardening enthusiasts, and adults seeking educational information regarding lawn care and outdoor maintenance.
Our website is not directed to children under the age of 13.
We do not knowingly collect personal information from children under 13 years of age.
If we become aware that personal information has been submitted by a child under the age of 13 without verified parental consent, we will promptly delete such information.
If you believe that your child has provided personal information to Yardvora, please contact us immediately at:
We will investigate the matter and take appropriate action as quickly as reasonably possible.
Do Not Track Signals
Some web browsers include a «Do Not Track» (DNT) feature.
Currently, there is no universally accepted standard governing how websites should respond to Do Not Track signals.
For this reason, Yardvora does not currently respond differently to browser-based Do Not Track requests.
Should an industry standard become widely adopted, we may update this policy accordingly.
Data Breach Notification
While we implement reasonable security measures designed to protect your information, no system is entirely immune from security incidents.
If Yardvora becomes aware of a personal data breach affecting your personal information, we will take appropriate steps as required by applicable law.
Depending on the circumstances, this may include:
- Investigating the incident.
- Limiting the impact of the breach.
- Notifying affected individuals where legally required.
- Cooperating with relevant supervisory authorities.
Third-Party Links
Our website may contain links to third-party websites for informational purposes.
Examples may include:
- Manufacturer websites
- Government resources
- Lawn care organizations
- Retailers
- Affiliate partners
- Educational institutions
Yardvora is not responsible for the privacy practices, security, or content of third-party websites.
We encourage visitors to review the privacy policies of every website they visit.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- Changes in applicable laws.
- New website features.
- Additional services.
- Security improvements.
- Business developments.
When significant changes are made, we will update the «Last Updated» date displayed at the beginning of this document.
Your continued use of Yardvora following the publication of changes constitutes acceptance of the updated Privacy Policy where permitted by law.
Contact Us
If you have questions regarding this Privacy Policy or wish to exercise any of your privacy rights, you may contact us using the following information:
Yardvora
Website:
Email:
Country:
Spain
We will make reasonable efforts to respond to all legitimate privacy-related requests in a timely manner.
Severability
If any provision of this Privacy Policy is determined to be unlawful, invalid, or unenforceable under applicable law, the remaining provisions shall remain in full force and effect.
Entire Privacy Policy
This Privacy Policy constitutes the complete privacy notice governing the collection, use, disclosure, and protection of personal information by Yardvora unless supplemented by additional notices provided for specific services or features.
By continuing to use Yardvora, you acknowledge that you have read and understood this Privacy Policy.
Thank you for trusting Yardvora.